the majority taxi business holders see their taxi service as “just other taxi company” and here lies the root of all their troubles. You can’t create money and successful if you are “just another taxi company.” If you are like everyone else, you will be creation same (everyday, standard) money as everyone else. If you want to be extra successful than an standard taxi business holder, you need to stop being one of them.
the majority taxi company offer “one size fits all” services to all of its customer. The landlord of the taxi business fail to see and understand that he has some different group of customer also that different customers have different desires. Hence, these customer need to be talk to differently, market to differently and service differently. In the majority of the cases when weakness to see that, the taxi service owner advertise low cost (because that’s all he knows) and attract customer who want low cost.
The trouble with cost buyer is that there’re never trusty to your taxi company. They are trusty only to low cost. As soon as your competitor offer cost lower than you, these cost shopper go to your competitor and you’ve lose a customers. If you want to attract low cost shopper, then, by all means promote low cost. But if you wish to attract people who are ready to pay for the service they accept (so you can create money), don’t promote cost.
What be supposed to you advertise? Well, that depends on the nature of customer. Customer of a taxi services can be separated into following groups:
well off customers. They want experience and exclusivity. superior cars. in good health drivers. Drivers they can select, be it because they would like to have a conversation or not talk at all.. On-time guarantee. A important person number to call the service that is not advertise to the community.
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